CARLISLE, Pa. — Giant Food Stores is marking National Breast Cancer Awareness Month by donating more than $25,000 to organizations that address the disease, the Royal Ahold-owned supermarket chain said.
Giant, also known as Giant-Carlisle to distinguish it from Giant Food of Landover, Md., also owned by Ahold, said that for every pink reusable bag it sells, it will donate 5 cents to the Pennsylvania Breast Cancer Coalition, Susan G. Komen's Maryland and West Virginia chapters and the Virginia Commonwealth University Massey Cancer Center. The floral department will donate 25 cents to the Susan G. Komen Foundation for the sale of each pink "awareness" and "hope & strength" bouquet.
"This deadly disease impacts 1-out-of-8 women in the United States, and we are proud to paint our stores pink to help raise awareness about breast cancer and preventable measures," Giant-Carlisle president Rick Herring said. "By donating 5 cents from the sale of each pink reusable bag this month, we are also proud to support local organizations in our community as they work to find a cure."
When customers buy select items from Proctor & Gamble, General Mills, Giant's store brand and other participating vendors during the month, they will receive such rewards as a $10 prepaid Visa card or money off their grocery order, while Giant and the vendor will donate to a local breast cancer organization. Meanwhile, the chain will donate $1 for each person who shares a breast cancer-related story on Giant's Facebook page, for a total of up to $5,000, while pharmacies will hand out breast self-examination brochures.