Getting some ‘Help’

NEW YORK — A consumer’s internal alarm bell usually is tripped when a company tries to sell him or her on a “less-is-more” proposition, because it usually really means “less-is-less.” That is until Help Remedies came along with its “less-is-less-but-that’s-better” proposition.

It’s a minimalist movement of single-ingredient OTCs — less drugs, less dyes, less coatings and less confusion because all products are named “Help I have ...” followed by the one symptom treated.

Help Remedies plans to launch “Help I have chest congestion” (guaifenesin) in December at its standard $3.99 suggested retail price.

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