General Mills unveils high-fiber chocolate cereal

Company hires Lisa Lillien to market new Fiber One product

MINNEAPOLIS — General Mills is introducing a new cereal that it said has more fiber than any chocolate cereal.

The company announced the introduction of Fiber One 80 Calories Chocolate Squares, which will hit the shelves later this month while hiring Lisa Lillien, a dietary expert and author of the book "Hungry Girl" to help market the cereal.

"One of the best weight-management tips I can give is this: Don't skip breakfast," Lillien said. "It's the most important meal of the day, and you don't need to sacrifice your cravings to keep it diet-friendly."

 

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