MIAMI General Mills has unveiled a redesigned version of its Spanish lifestyle Web site for women.
QueRicaVida.com is an online resource that offers Latina moms food and lifestyle tips and is partnered with other Spanish-language platforms, including AOL Latino, Univision: Cocina, Yahoo! En Espanol and MSN/Telemundo. New enhancements to the site are regular health tips by Dra. Aliza, advice on parenting provided by Johnson & Johnson's Baby Center, information on education-related issues and hundreds of Hispanic-inspired recipes and money-saving coupons for numerous General Mills brands.
The new format also features easy-to-use navigation and allows users to rate and post opinions on the site's content and upload their own recipes, General Mills said.
"QueRicaVida.com has become indispensable for our Latina consumer," said Rodolfo Rodriguez, General Mills' multicultural marketing director. "General Mills has invested resources to better understand and serve our Hispanic consumers, and the emotional link we have achieved with our audience has been an amazing result."