NEW YORK — Japan’s Gatsby, a men’s grooming brand in Asia, is moving forward with the U.S. expansion of its hair wax line, Moving Rubber, by increasing its presence within Ricky’s NYC locations.
After two months of successful testing in five Manhattan Ricky’s NYC locations, the brand can now be found on the shelves of all Ricky’s NYC stores, including Ricky’s NYC stores in Miami.
“As the destination for all things cult beauty, Ricky’s NYC jumped at the chance to carry a fan favorite like Gatsby. Our customers love discovering new, unique international brands — especially when it comes to hair products, and we are more than happy to oblige them. This is truly the beginning of a stylish partnership,” stated Lorne Lucree, director of marketing at Ricky’s NYC.
The Gatsby Moving Rubber hair wax line, with 73% market share in the men’s hair wax category, recorded No.1 sales again in Japan in 2013, the brand stated. Since its launch in 2006, more than 100 million units of Moving Rubber were sold to more than 10 countries and regions in Asia.
From casually arranged to elaborative hairstyles, Gatsby promises any desired look to be created easily and by anyone with the use of the Moving Rubber product. Once Moving Rubber is applied to the hair — preferably dry — rearranging the style throughout the day is made easy due to the “moveability” and hold of the product.
The line includes Spiky Edge for strong holding power that keeps hair spiked all day; Wild Shake to create a causal messed-up look; Air Rise to create volume with a light, soft finish; and Cool Wet to maintain the desired hold with a cool wet look.