CHICAGO The Gatorade Co., a division of PepsiCo, has partnered with GNC on its next generation of sports drinks and powders, G Series Pro, that offers athletes a “before, during and after” system of sports performance products.
The products ship May 1. The range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC.
“The Gatorade brand has enormous credibility with GNC’s sports nutrition customers, and the G Series Pro line will be a valuable addition to GNC’s sport performance product lineup,” stated Joe Fortunato, GNC CEO. “We have the right retail presence and marketing muscle to drive G Series Pro through our nearly 5,500 U.S. stores.”