NEW YORK Sports beverage, Gatorade, has named Sarah Robb O’Hagan as its new chief marketing officer, the company announced last week. O’Hagan will lead marketing efforts at The Gatorade Co., a division of PepsiCo in the United States. She will also lead efforts overseeing the core business, as well as new and emerging markets.
O’Hagan will have input in Gatorade’s marketing across Latin America, the company said. The creation of the new PepsiCo Americas Beverage sector has made Gatorade in Latin America the biggest Gatorade market outside of the U.S.
Prior to taking on her new role at Gatorade, O’Hagan worked in general management and marketing at Nike for almost six years. She was recently posted as general manager of Nike’s western region.
Before Nike, O’Hagan was vice president of U.S. marketing at Atari Entertainment. She has also worked in marketing for the Virgin Atlantic Airways North America and Virgin Entertainment Group.