Garnier, TerraCycle announce winner of the 2014 Garnier Green Garden

NEW YORK — After transforming more than 1,500 lbs. of recycled personal care waste into a Garnier Green Garden in Harlem and overhauling a garden at a special needs school in the Bronx, Garnier and TerraCycle took their eco efforts on the road with the "Where Should Our Garden Grow?" campaign to award one recipient with a new community garden. After a public voting period, The ReFresh Project of New Orleans has been named the winner.

The campaign, which kicked off in Earth Month and ran through June 15th, asked fans to vote for which community should win its own Green Garden. The ReFresh Project's ReFresh Community Farm is a new teaching farm located in Treme/Mid-City New Orleans. The new garden will be capable of yielding more than 2,000 pounds of vegetables, fruits, herbs and flowers. Not only will it provide New Orleans residents with a space to connect and enjoy nature, but it also will allow community members to grow their own fresh food locally. Ground breaking is expected to take place this fall.

The plastic components of the garden — such as raised beds, picnic tables and trash receptacles — are made from recycled beauty waste collected through Garnier's Personal Care and Beauty Brigade. The Brigade is a free fundraising program that donates money to a charity of the collector's choice for every piece of beauty and personal care waste returned to TerraCycle for recycling. The collected beauty waste, which would otherwise be destined for landfills, consists of non-recyclable hair care, skin care and cosmetic packaging.

Out of the hundreds of nominations received during the campaign entry phase, Garnier and TerraCycle narrowed the candidates down to five organizations. The four runners-up are The Green Scheme in Washington, D.C., The Michigan Urban Farming Initiative in Detroit, Garfield Park in Chicago and the Social Justice Learning Institute in Los Angeles. Each runner up also will receive a prize.

Login or Register to post a comment.