Game, set, match for Venus Williams, Tide

CINCINNATI Stains and odors are no match for tennis superstar Venus Williams, who has teamed up with Tide's newest detergent.

Tide plus Febreze Freshness Sport is designed to help remove tough stains and odors from garments that take the hardest hits.

"Knowing that my clothing has to meet the demands of my game, I always try to blend technological innovation and my personal style in the looks I design for practice and for tournament play. I use performance fabrics frequently in my designs -- they're great for keeping me cool and dry during my toughest matches, but keeping the fibers clean and fresh can be a challenge," said Williams.

In addition to appearing in television, print and in-store advertising, Venus Williams will be featured prominently on the Tide plus Febreze Freshness Sport Web site at in a promotion that challenges consumers to design a tennis outfit for tournament play. The winning look will inspire an outfit that Williams will wear at a major tennis tournament in 2010. The contest begins Feb. 5 and will end on May 7. The official rules can be found at

Beginning February 2010, Tide plus Febreze Fresh Sport will be available nationwide for the suggested retail price of $8.00 for 30 loads, $10.00 for 75 loads and $13.00 for 100 loads, respectively. Actual prices are at the sole discretion of individual retailers.

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