CINCINNATI — Procter & Gamble’s Gain brand is now offering consumers Gain flings!, a single-use laundry pac. The detergent is available in two varieties, Original Scent and Moonlight Breeze — a new scent that Gain is adding to its laundry portfolio. The product will launch during the 56th Annual Grammy Awards.
“We are continually inspired by the passion of our Gain fans – or Gainiacs as we like to call them,” Diana Banuelos, P&G Brand Manager for Gain, said. “In introducing new Gain flings!, we wanted to make sure that we were providing them with not only an enhanced scent experience but also a powerful clean - truly the best Gain ever. We are thrilled with the response we’ve had so far and look forward to introducing Gain flings! to an even bigger audience on Grammy Weekend with our Music to Your Nose/ Música Para Tu Nariz campaign.”
Consumers can expect Gain flings! to appear at retailers beginning Jan. 27. The laundry pacs will be available in 57, 66, 72, 77 and 90-ct tubs as well as 14, 16, 31 and 35-ct bags. The SRP ranges from $4.49 for a 14-count bag to $21.49 for a 90-count tub.