Gain locks in freshness

CINCINNATI — Procter & Gamble is boosting its Gain brand with a formula upgrade that locks in the long-lasting scent of Gain.

Gain with FreshLock contains microscopic scent beads that rest throughout fabrics after they have been washed and dried, the company said. FreshLock is a scent technology upgrade made to all Gain laundry detergent and fabric softener products, which provides longer-lasting freshness for laundry, P&G said.

"We have seen the passion that people have for scent and the joy it can bring," said Hamilton Brown, P&G brand manager for Gain. "With the FreshLock formula we are excited to help extend this joyful scent experience from the laundry routine to that moment of getting dressed each day."

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