Gain introduces Fireworks for boost of fresh laundry scent

CINCINNATI — Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

According to a recent P&G study of 106 participants, 87% of consumers prefer to put on clothes with a “just washed” scent when they get dressed. Now, by adding new Gain Original Fireworks In-Wash Scent Booster to laundry routines, they can get an extra boost of a fresh scent that can last on clothes in storage for three months.

"Our loyal fans are passionate about the scent of Gain and have told us time and time again that they simply want more of it,” says Hamilton Brown, North America brand manager for Gain. “They asked; we answered. New Original Fireworks gives them more of that scent experience they love and now it lasts even longer.”

Consumers can add the new In-Wash Scent Booster directly to the wash to give their laundry an extra boost of fresh scent. The product simply dissolves during the wash cycle and is safe to use in any washing machine, including high efficiency machines, at any temperature. It is safe for use on all colors, fabrics and loads.

Gain Original Fireworks In-Wash Scent Booster is now available at any retail store where Gain laundry products are sold nationwide. The suggested retail price is $6.99 for 9-oz. bottle, $8.99 for 13-oz. bottle and $11.99 for 19-oz. bottle.

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