BREVARD, N.C. Gaia Herbs on Tuesday announced the launch of its new branding, new packaging and a new industry-first herb traceability program called Meet Your Herbs.
Meet Your Herbs will provide lot-by-lot, consumer-accessible traceability of the regional origin, harvest story and quality test results of the company’s herbal ingredients and finished products. Consumers and retailers will be able to retrieve information about the company’s products by entering an ID number from the package into the “Meet Your Herbs” field on the company’s website or through a new mobile device application. A demo of the traceability feature is available at Gaia Herb’s new website, New.GaiaHerbs.com.
“We believe that every herb needs to be held to the highest standards of purity and integrity in order to ensure maximum potency and results for our consumers,” stated Ric Scalzo, CEO of Gaia Herbs. “We also feel that it is not enough to simply state these claims, so we are offering accountability through complete transparency with our Meet Your Herbs traceability program.”