Fuze reformulates beverages

WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.

Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.

The original Fuze line consists of seven flavors:

  • Banana colada;
  • Peach mango;
  • Strawberry guava;
  • Orange mango;
  • Mixed berry;
  • Black and green tea; and
  • Green tea.

Meanwhile, Fuze's low-calorie Slenderize line consists of five flavors, comprising:

  • Tropical punch;
  • Strawberry melon;
  • Blueberry raspberry;
  • Cranberry raspberry; and
  • Pomegranate acai berry.

To celebrate its reinvented beverages, Fuze debuted its first-ever campaign — which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements — that will run through the summer.

Fuze beverages are available in 16.9-oz. bottles and retail for $1.59.

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