WHITESTONE, N.Y. — Prepare for a juice drink experience that "fuses" fruity flavors and nutritional ingredients.
Fuze said that each of its 12 flavors tout vitamins A, C and E, and also contain distinctive fruit flavors and an added nutrient commonly associated with those fruits.
The original Fuze line consists of seven flavors:
- Banana colada;
- Peach mango;
- Strawberry guava;
- Orange mango;
- Mixed berry;
- Black and green tea; and
- Green tea.
Meanwhile, Fuze's low-calorie Slenderize line consists of five flavors, comprising:
- Tropical punch;
- Strawberry melon;
- Blueberry raspberry;
- Cranberry raspberry; and
- Pomegranate acai berry.
To celebrate its reinvented beverages, Fuze debuted its first-ever campaign — which consists of two television commercials, billboards, print, digital, retail, mobile and social media elements — that will run through the summer.
Fuze beverages are available in 16.9-oz. bottles and retail for $1.59.