Frito-Lay launches new Tostitos Cantina chip, salsa line

Chips designed to pair with chipotle, garlic salsas

PLANO, Texas — The Frito-Lay division of PepsiCo has launched a new line of chips and salsas, the company said Monday.

Frito-Lay announced the launch of the Tostitos Cantina brand of tortilla chips and salsas, which it said was designed to emulate the flavors found in Mexican restaurants.

The Tostitos Cantina Thin & Crispy chips are crispy and light in texture, and are designed to pair with the brand's new Chipotle Restaurant Style salsa. Meanwhile, the Traditional chips are designed for pairing with Tostitos Cantina Roasted Garlic Thick & Chunky salsa.

The new Tostitos Cantina line brings the delicious Mexican restaurant experience consumers love right into their homes," Frito-Lay VP marketing Tony Matta said. "It's an entirely new line of Tostitos tortilla chips and salsas that will give our fans the perfect reason to get together and party any time and anywhere."

The salsas have a suggested retail price of $3.29 per 12-oz. jar, while the Thin & Crispy chips are offered at $3.29 for a 9-oz. package, and the Traditional chips are offered at $3.29 for a 12-oz. package and $4.99 for a 20-oz. package.


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