PLANO, Texas — Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.
The company has recreated one of its flavor development centers, the Frito-Lay Flavor Kitchen, in its headquarters and is live-streaming the experience on a Times Square billboard in New York and on its Facebook fan page for one week. The Frito-Lay Flavor Kitchen billboard experience features several guests, including "Top Chef" host Padma Lakshmi, restaurant owner and Food Network's "Ultimate Recipe Showdown" judge, Michael Psilakis.
The company also is supporting the event through sweepstakes, a Web series and other outreach efforts.
"Now more than ever, consumers want to know where the foods they love come from and how they are made," said Ann Mukherjee, SVP and chief marketing officer at Frito-Lay. "What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all-natural ingredients and real foods that inspire the products we make."
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