EL SEGUNDO, Calif. Regional supermarket chain Fresh & Easy said its promotion of reusable canvas bags has been successful, with more than 200,000 bags given away in September.
Coupons for the free canvas bag were available to customers on mailers and flyers, as well as through the company's Facebook fan page, Fresh & Easy said. Since opening its first store in November 2007, Fresh & Easy has given away more than 800,000 reusable bags at store openings, events and through giveaways. This past summer, the supermarket chain hosted a bag design contest.
"We are trying to remove barriers for customers so they use and reuse their reusable bags," said Roberto Munoz, Fresh & Easy neighborhood affairs director. "We're happy to see customers got excited about the promotion –– we want to engage our customers in making greener choices. We will continue to do these types of giveaways and promotions in the future to help encourage our customers to use reusable bags."