EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market announced the grand opening of four California stores in Pasadena, Oxnard and Santa Barbara County set to open this July.
Based on customer feedback, Fresh & Easy announced it will be introducing over 1,000 new products to existing stores over the summer. Customers should expect to see more Fresh & Easy brand products, larger pack sizes, more national brands and exclusive new lines of national brand-quality products at low prices.
"As we have always done, we continue to listen and evolve to improve the shopping trip for customers. We're hearing customers want to stretch their dollars even further, without compromising on quality," said Tim Mason, Fresh & Easy CEO. "Particularly in this economy, we're pleased we can open four additional stores in new neighborhoods while creating more than 80 high-quality jobs."
Fresh & Easy currently operates 120 stores in California, Arizona and Nevada.