Fresh & Easy amplifies Eatwell line

Line launched last year

EL SEGUNDO, Calif. — Addressing customers' demand for affordable and nutritious meal options, Fresh & Easy is expanding its popular Eatwell line.

Building on the success of the Eatwell line, which launched last year, are such meal options as steak and spinach salad, spicy tomato chicken pasta and garlic alfredo salmon. The new meals range in price from $2.49 to $4.99.

Each Eatwell meal contains no more than 25% of the daily values for calories, fat, saturated fat and sodium (based upon a 2,000-calorie diet).

"Customers are always looking for more high-quality, nutritious foods that won't break their budgets," said John Burry, Fresh & Easy's chief commercial officer. "We're trying to make it even easier for our customers to fulfill their New Year's resolutions without compromising on taste or quality."

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