Frajo to distribute, market Coty mass/masstige brands in Brazil's retail channel

NEW YORK — Coty has announced that it will form a joint venture in Brazil with Brazilian cosmetics distributor Frajo Internacional to distribute and market Coty mass/masstige brands in the retail channel.

"Brazil is one of the largest markets in the beauty industry," stated Michele Scannavini, CEO of Coty. "Frajo is the right partner, sharing our passion for beauty. Together, we look forward to introducing new Coty brands into this key market."

This deal will expand Coty's go-to-market capabilities in the region. Currently, Coty has an existing commercial partnership in Brazil to distribute certain brands through a door-to-door distribution model. The company also has a distributor representing its Prestige products in the region.


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