NEW YORK — Fragrance gift sets are no doubt a popular choice during the holiday season, and manufacturers hope that this year is no exception.
Over the course of the entire year, 40% of individual fragrance sales take place during the holidays, while 80% of fragrance gift set sales occur during the holiday season, according to stats from the SymphonyIRI Group database cited by Coty.
What makes scent such a powerful sense? Well, it’s the first of the five senses to develop, and the only one that is fully mature at birth. The average human is able to recognize approximately 10,000 different odors, and scents have been shown to have a significant effect on one’s mood, Coty noted.
Coty is currently promoting for the holiday several fragrance gift sets, including its Beyoncé Pulse two-piece gift set, Closer by Halle Berry two-piece gift set and Celine Dion four-piece coffret.
Furthermore, the NPD Group reported that within prestige department stores, fragrance sets continue to be the go-to gift set for the holiday season, and represent 34% of total prestige fragrance sales annually. While men’s and women’s fragrance gift sets both posted healthy growth, the category was strongly driven by men’s fragrance gift sets (i.e., up 14%), double the dollar growth of women’s (i.e., up 7%) during year-to-date 2012.
The article above is part of the DSN Category Review Series. For the complete Gift Sets Sell-Through Report, including extensive charts, data and more analysis, click here.