FortiFX, celebrity chef Robert Irvine unveil new baked protein bars

PITTSBURGH — Celebrity Chef Robert Irvine, along with nutritional products brand FortiFX, is pleased to announce the debut of a new line of six-layer baked meal-replacement bars — Fit Crunch Baked Bars — which are high in protein and low in sugar without compromising taste and texture.

“I have always had a passion for fitness,” said Robert Irvine. “With such a busy schedule and being on the road for the majority of the year, I have found that protein bars can provide the necessary nutrients for energy, focus and building muscle, but they often require compromising on taste and texture. With Fit Crunch Baked Bars, I finally have a bar that I want to eat, and what’s more, they are ready-to-eat for anyone, whether you are busy and active in your everyday life or are fitness-focused and looking to build muscle.”

Available in two flavors, Cookies & Cream and Peanut Butter, Fit Crunch Baked Bars are the only six-layer baked bars in the world. They deliver 30 g of the highest quality protein blend, including whey, and other simple ingredients, including whey isolate, high-protein chocolate and peanut butter — making them a nutritional source of elements the body can really use. Notably low in sugar without compromising taste and texture, each bar has a candy bar crunch with a soft cookie center. Fit Crunch Baked Bars are an ideal meal replacement option for athletes, as well as the everyday person in need of quick, on-the-go nutrition.

Chef Irvine teamed up with the founder of the nutritional products brand FortiFX, Sean Perich, to develop Fit Crunch Baked Bars as a solution to making healthy, high-protein food taste delicious. Perich created the first ever baked protein bar using a soft-batch cookie recipe 13 years ago, and now bakes and produces more than 50 million bars each year using this proprietary baking process.

“To me, these bars taste as good as anything I’ve ever made, and I hope they will encourage everyone who tries them to maintain a healthy and active lifestyle,” Irvine said.

To try Fit Crunch bars and find out what it means to finally have a craving you can call healthy, visit, and watch the video below.

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