Former Walmart CEO joins board of Victory Electronic Cigarettes

SPRING LAKE, Mich. — Victory Electronic Cigarettes on Monday announced that Bill Fields, former president and CEO of Walmart stores division, will join its board of directors.  

"My decision to join Victory's board was driven by a shared philosophy on how to win, Victory's established and efficient infrastructure and the company's experienced and proven management team," Fields said. "Ninety percent of the growth of e-cigarettes is in front of us as the segment continues to take share from the nearly $800 billion dollar tobacco category. I am confident our team will accelerate Victory's efforts and that we will quickly become a leader within this industry."

Fields is currently chairman of Fields Texas, Four Courners Sourcing International, and a managing partner of Strategic Brands. During his extensive career with Walmart, he held many senior executive positions including assistant to Walmart's founder, Sam Walton; SVP distribution and transportation; and EVP Walmart, which culminated in the role of president and CEO of the Walmart stores division. Fields retired from Walmart in 1996.

"We are extremely fortunate to have Bill join our board. His deep knowledge of the retail industry and leadership on our board of directors will be invaluable as we work towards our goal of building the leading electronic cigarette company in the world," Brent Willis, chairman and CEO Victory Electronic Cigarettes, said.

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