Former Unilever, Revlon exec takes helm at direct sales company Jafra Cosmetics

LOS ANGELES — Beauty company Jafra Cosmetics International, which has 550,000 worldwide independent consultants, has named seasoned Brazilian global executive Mauro Schnaidman as president and CEO.

His experience has spanned various industries and has extended across several continents. From his early executive days at Pepsi and Unilever, to his management roles within Revlon and AOL, to his most recent position as president of Sara Lee Coffee and Tea Southern Europe, Schnaidman has contributed to expansion and growth within leading companies in Latin America, the United States and Europe.

Schnaidman, who is now based in Jafra’s U.S. headquarters, will work to help strengthen Jafra’s commitment to offering beauty products and an opportunity for women to become entrepreneurs in 18 countries worldwide, the company stated.

In 2004, the privately held Jafra joined the Vorwerk Group, a German-based international direct sales company. Jafra has a worldwide product portfolio that encompasses skin and body care as well as spa products, color cosmetics and fragrances.


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