BOSTON — The Boston Consulting Group has tapped former Procter & Gamble vice chairman Dimitri Panayotopoulos to serve as a senior adviser in its consumer practice.
In his 37 years at P&G, Panayotopoulos was a cornerstone of the company's global success and earned a reputation for relentlessly pushing boundaries. As vice chair of global business units and, more recently, the adviser to the chairman and CEO, Panayotopoulos helped the company focus on breakthrough ideas, speed to market and large-scale transformation across all businesses.
"We are extremely excited to bring Dimitri on board as a senior adviser," said Tom Lutz, a BCG senior partner and global leader of the firm's consumer practice. "His experience in driving revenue and profit growth in an array of businesses and in building brand leadership around the world will be a tremendous asset to our clients."
Panayotopoulos began his career at P&G in the company's sales organization in the United Kingdom. He continued to build experience across the advertising and marketing groups before moving on to various country manager positions. In his eight years in China, Panayotopoulos built the company's business from disjointed franchises into a market leadership position in beauty products. He then managed P&G's 110-country market-development organization in Central Eastern Europe, the Middle East and Africa, and spearheaded the creation of a unified approach to brands and businesses in those markets. After being named group president of Global Fabric Care in 2004, Panayotopoulos helped build Downy, Lenor and Gain into billion-dollar brands.
Panayotopoulos will be based in Amsterdam, but will support BCG case teams globally by sharing his expertise in innovation and go-to-market strategies. He also will lend his expertise on China, Africa and other emerging markets.