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DETROIT — Walgreens is continuing its partnership with the Detroit Lions as the football team's official pharmacy, the two said.
Walgreens said it would also remain the presenting sponsor of the Lions' Living for the City health and wellness community program, designed to bring preventive healthcare resources and programs to disadvantaged and at-risk families in the Detroit metropolitan area. As part of the partnership between the team and the retailer, Walgreens began its 2013 flu immunization tour at a Waterford, Mich., store last week, with former Lions tackle and seven-time pro bowler Lomas Brown in attendance. The Waterford event was the first of 10 featuring former Lions players.
Walgreens will have camera-visible signage during games and events at Ford Field, on-site displays at select events and a mix of marketing rights and in-stadium assets and promotion at the club level. The Deerfield, Ill.-based retail pharmacy chain, the largest in the country, operates 155 stores in and around Detroit.