Former CVS/pharmacy exec Rob Price joins Edible Arrangements as president

WALLINGFORD, Conn. — Rob Price, former SVP and chief marketing officer for CVS/pharmacy, has joined Edible Arrangements International, which delivers fresh fruit bouquets, as president.

Price joins Edible Arrangements, which generated more than $500 million in system-wide sales in 2013 and operates more than 1,100 stores worldwide, as it prepares to enter a new era of product innovation and expansion designed to significantly grow the brand's global presence.

"This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth," stated Tariq Farid, founder and CEO of Edible Arrangements International, who founded the company in 1999. "A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have."

At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs for the pharmacy chain.

"This is a tremendous opportunity," Price stated. "Edible Arrangements is a company with an impressive record of innovation, dedicated franchisees and world-class technology. I am excited to work with Tariq and the Edible Arrangements team to help the company reach its full potential."

Prior to CVS/pharmacy, Price held positions with Wawa Food Markets; HEB; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and the Monitor Co., a consulting firm.


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