Former Coty CEO Bernd Beetz joins Archetypes' board of directors

NEW YORK — Bernd Beetz, former CEO of Coty, has been appointed to the board of directors of Archetypes, a personal lifestyle company that was founded on the philosophy of archetypes.

“I am excited to be involved with such an innovative company where content, lifestyle and community truly come together in a personalized way. I’ve seen my fair share of great brands, and I believe in Archetypes’ potential,” Beetz stated.

Under Beetz’s leadership as CEO of Coty from 2001, Coty grew into an emerging global leader in beauty. Prior to his time at Coty, Beetz served as president and CEO of LVMH-owned Parfums Christian Dior France for more than two years, relaunching the business with major success. Before Dior, Beetz had a 20-year tenure at Procter & Gamble, and during his last position, he served as president on the European health and beauty categories.

Beetz serves on the board of Coty as a nonexecutive director. Beetz is also the director of the New York division of March of Dimes Birth Defects Foundation. He was formerly on the board at Maidenform Brands.

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