NEW YORK Revlon has hired Julia Goldin as SVP and global chief marketing officer, overseeing all marketing activities for its portfolio of brands, including Revlon, Almay Revlon ColorSilk, Revlon beauty tools and Mitchum.
Goldin, who has more than 20 years of experience within the consumer packaged goods industry, most recently served as SVP and deputy chief marketing officer of Coca-Cola Japan, where she oversaw the company's coffee business. Prior to that, she led Coca-Cola's marketing in the United Kingdom and later in northwest Europe.
"A key element of our business strategy is to drive profitable growth by building our strong brands," stated Alan Ennis, Revlon president and CEO. "We see tremendous opportunity to build our brands with world-class marketing, which requires a talented senior executive leader to set brand strategy, and coordinate and integrate marketing direction and execution across all regions and brands. Julia is a marketing visionary with global experience who will bring new thinking to our global portfolio of iconic brands."