Food Lion unveils store remodels in Wilmington, N.C. market

SALISBURY, N.C. — Food Lion has unveiled a new shopping experience for customers in 31 stores in the greater Wilmington, N.C., market, marking the first in the Food Lion chain to receive remodels as part of the grocer's new "Easy, Fresh and Affordable…You Can Count on Food Lion Every Day" strategy announced earlier this year.

"Since announcing our new strategy, we've been doing a lot across the Food Lion chain to create positive change. We're proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers," said Beth Newlands Campbell, president of Food Lion. "Our customers told us that they want a grocery experience where it's easy to shop, easy to save and easy to figure out what is for dinner tonight. In these enhanced stores, we've worked to deliver just that. We invite our customers and the Wilmington community to come out and experience grocery shopping reimagined at Food Lion and let us know what you think about our new stores." 

Food Lion expanded its selection in stores by adding thousands of new items, including a dedicated gluten-free section and produce that carry a double-your-money-back guarantee.

Food Lion also made deals easier to find throughout the store with new yellow signage and "Three Easy Ways to Save: MVP on Sale, Extended Savings and Great Value Every Day."

For busy families on the go, Food Lion also has added Daily Dinner Deals, hot meals for families of four for around $10. The grocer now has a wider variety of grab-and-go items and pre-sliced deli meats and cheeses, which are sliced fresh daily, but available for customers to pick up without waiting in line.

Knowing that customers want to get in and out of the store quickly, Food Lion made checkout faster with improved technology, larger display screens so customers can see items and prices as they're scanned and additional associates available to bag groceries for customers.

Food Lion stated that it will continue to roll out storewide enhancements in markets over time. The company plans to launch an additional 45 remodeled stores in the greater Greenville, N.C., market in November.

Furthermore, the launch of a new weekly flyer continues Food Lion's chain-wide improvements to support its "Easy, Fresh and Affordable…You Can Count on Food Lion Every Day" strategy. The new weekly flyer features an easy-to-navigate layout and easy-to-spot low prices, the company stated. An MVP Savings Center section on the back page also helps customers save more in store by combining weekly specials with coupons from the in-store kiosks.
 
 

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