Food Lion to implement more MVP savings center kiosks

Kiosk coupons have high redemption rate, company says

SALISBURY, N.C. — Food Lion announced Friday that it would add more of its MVP savings center kiosks to help customers save on their grocery bills.

MVP savings center kiosks, which are part of Food Lion's MVP customer loyalty card program, were introduced in stores last year. Since their introduction, kiosk coupons have up to five times the redemption rate when compared with coupons delivered via traditional distribution channels, Food Lion said.

Money-saving coupon kiosks also can be found at Bloom and at Harveys.

"In these difficult economic times, Food Lion is committed to providing our customers with the lowest prices on the best brands," said David Palmer, director of customer relationship management and interactive marketing at Food Lion. "We have seen a much higher coupon redemption rate among our MVP customers with the MVP Savings Center kiosks when compared to other traditional channels."

Login or Register to post a comment.