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Food Lion goes mobile

Seeks to reach on-the-go shoppers

SALISBURY, N.C. — Food Lion has unveiled a new mobile app that puts its stores right at customers' fingertips.

The new app, developed in partnership with Mercatus USA, gives customers the capability to create shopping lists, access weekly specials, download new recipes and locate stores. Also giving customers more bang for their buck is the opportunity to sign up for the Food Lion MVP loyalty program through the app.

The app can be accessed by visiting the iTunes library, and is compatible with iPhone, iPad and iPod devices.

"At Food Lion, we are constantly looking for new ways to enhance the shopping experiences of our customers," said David Palmer, director of customer relationship management and interactive marketing. "This new mobile application is user-friendly and makes it easy for our shoppers to connect with us while they are on the go."

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