MEDINA, Ohio Discount Drug Mart on Friday named Anita Fontana its director of advertising and marketing effective April 1.
“We are very excited to bring Anita on board to join our team,” stated Tom McConnell, chief financial officer of Discount Drug Mart. “Her experience, business knowledge, and contacts in the industry will be most helpful in assisting our current and future goals of growing our business.”
Recently, Discount Drug Mart launched a company-wide customer service program called “We C.A.R.E.”, where Fontana took the lead in implementation and was instrumental in the launch across the company with training and education. “The goal of the program is to create awareness of our brand promise and to distinguish Discount Drug Mart as a store that is committed to our customers and communities, are accessible and accurate, are respectful and reliable and will exceed our customer’s expectations,” Fontana said. “Nowadays everyone is busy and sometimes we forget how important a smile and simple hello can brighten someone’s day. It’s critical to our existence we make the shopping trip not only an enjoyable one for our customers, but to train our employees that our most effective marketing tool is each and every one of us personally. By implementing our new “We C.A.R.E” program and brand promise, we are showing our customers we are committed to them 365 days a year,” she added.
Prior to joining Discount Drug Mart, Fontana spent 12 years as the senior vice president of marketing and operations at ECRM and served as the editor of their trade publication ECRM Focus. Following Anita’s time at ECRM she worked closely with the J Joyner Group/Joyner Sales Agency and the TABS Group managing marketing and PR efforts for them, as well as several of their clients.