Following 2010 pilot success, Carmex launches two new flavors

MILWAUKEE — Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

“We had an overwhelming response to the limited release [in late 2010] of Vanilla and Lime Twist,” Carma Labs president Paul Woelbing said. “Customers told us how much they liked the new flavors and would like them to be available year-round. We are happy to oblige and have added them to our family of flavored lip balms.”

Formulated with vitamin E and aloe, Lime Twist and Vanilla Click Sticks provide moisturization and improved glide, the company stated. Vitamin E acts as an antioxidant and helps prevent premature aging by preventing the forming of free radicals. Aloe helps heal and soothe sensitive lips. The 0.15-oz. solid sticks also include SPF 15 to provide additional protection.

The suggested retail price for the new flavored Carmex lip balms is $1.99.

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