FMI names VP private brands

ARLINGTON, Va. — The Food Marketing Institute has appointed Douglas Baker as its VP private brands.

With nearly three decades of food retailing and manufacturing experience, Baker will advance FMI’s commitment to investing in brand equity and strengthening the FMI private brands community, FMI stated.

Baker began his career in the food retail industry in 1984, working at Fry’s Food Stores in Arizona.

His 29 years in the food business include numerous promotions and leadership roles at Fry’s, Kraft Foods Group and Federated Group, where he was most recently VP sales. Throughout his career, Baker has focused on retail operations, consumer packaged goods manufacturing, private brand development and marketing.

"Private Brands continue to be a significant part of food retailer strategies for success, providing them with opportunities to lead in product innovation and creatively address customer needs on every aisle in the supermarket,” stated FMI president and CEO Leslie Sarasin.  “Doug’s expertise will help FMI expand resources and reach in the arena of private brands, leading it to take its rightful place as an integral component in FMI’s vision for total store collaboration.”


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