ORANGEBURG, N.Y. — Fisk Industries was recognized by Good Housekeeping's second annual anti-aging awards in the instant root touch-ups category.
The company said that its professional instant root touch-up product, Cover Your Gray, was named the gold winner of the category. To select this year's winners, the scientists in the beauty lab of the Good Housekeeping Research Institute evaluated 73 anti-aging hair products in every price range.
Cover Your Gray is a waterproof, instant hair color formula that blends in smoothly with hair's natural color and lasts all day long, Fisk Industries said.
"We are very honored by this award. Good Housekeeping's anti-aging award reinforces our leadership in the beauty market and commitment to our customers in developing the best quality hair-care products," Fisk Industries president Steven Adler said.
The Cover Your Gray line of products — which include the touch-up stick, brush-in hair color, root touch-up, 2-in-1 hair color touch-up wand, root touch-up and highlighter, and color comb — is available at CVS/pharmacy, Bed Bath and Beyond, select beauty supply stores throughout the United States, as well as online.