Firstline develops hair extension clip-ons for African-American women

NEW YORK — Firstline, a manufacturer of hair care accessories for multicultural consumers, has introduced temporary hair attachments for African-American women called Evolve NuDo clip-on hair attachments.

Made with synthetic fiber, the NuDo clip-on hair attachments can be styled just like human hair and virtually are undetectable when clipped or wrapped into the hair, according to the manufacturer. The line includes seven hair attachments that can be clipped in to change a look in seconds. The collection includes instant bangs, braided and layered buns, and ponytails (long, mid-length, straight, wavy, and curly), varying in length from 10.5 in. to 18 in.

The attachments are priced at $14 to $20 each and are available in jet black, natural black and brown. Additional colors soon will be available.

"For years, women with naturally curly or kinky hair have had to choose between having fresh, stylish hair and ruining it by sweating after a run on the treadmill,” stated Joni Odum, Firstline’s marketing director. “NuDo clip-on hair attachments offer women an opportunity for an active lifestyle and beautiful hair without sacrificing fitness goals or damaging hair with weaving, bonding, sew-ins, and glue. Ladies can prolong their hairstyles even on wilting summer days and can simply and safely ‘evolve’ their style in seconds with very little expense.”

Firstline products are available at Walmart, Target, CVS, Walgreens, H-E-B and Sally Beauty Supply.

Login or Register to post a comment.