SAN FRANCISCO A new custom search engine for mobile devices enables customers to find nutrition-specific products in their local supermarkets.
Caloricious is a power application that focuses on the preferences and allergens contained in food and beverage items and offers the following features:
- Aquick, easy search of over 30,000 food and beverage items
- Consumer ability to identify products based on nutrients, allergens, ingredients and preference, such as organic, natural, vegetarian and vegan
- Simple explanations of health benefits for each product
- Calorie labeling and marking questionable additives
- Traffic light labeling alerts indicating high fat, cholesterol, sugar and sodium
- Spelling correction and search tips, including descriptive keywords, such as "high protein bars" or "gluten free cereal."
The app is available on iTunes for $2.99.
"We are thrilled to launch our company in this booming online food media sector," said Caloricious founder and CEO Guna Ramireddy. "We fully expect that Caloricious will revolutionize the way consumers view shopping for their personal dietary needs."