NEW YORK Frederic Fekkai, a luxury hair care brand, has introduced Fekkai Salon Color, a premium hair color collection that promises salon-quality results at home.
The introduction marks the first time Fekkai has entered the realm of at-home hair color. There are 20 signature colors in the line. The collection launched in August at Bloomingdale’s with a suggested retail price of $30.
With its exclusive pre- and post-conditioning treatments, this at-home hair color system improves the overall health of the hair, according to the company. Fekkai clinical studies have shown that testers experienced 40 percent more softness, silkiness and shine after using Fekkai Salon Color.
The professional bowl and brush system provides thorough blending and controlled, even color application and distribution for a salon-like result, according to the company.