- Axe aims for world peace with Axe Peace, campaign
- L'Oréal USA's professional brand Matrix collaborates with Google Glass
- Pedigree, 'Annie' raise $1 million to help dogs
- Survey: Half of those with chronic disease suffer from chronic sleep problems
- Supermarket profit margin explored in FMI's latest 'Supermarket Fact Video Series'
CINCINNATI — Febreze has launched the new Febreze Sleep Serenity collection, the brand’s first line of scents specifically designed for the bedroom to help consumers achieve better sleep, the company stated.
Research by the National Sleep Foundation concluded that 74% of respondents who said they went to sleep quickly every night or almost every night over a two-week period said they felt more relaxed when their bedrooms had a fresh, pleasant scent.
Researchers at Febreze also recognized the important role scent can play in achieving quality rest, and experimented with different fragrances to identify which scents consumers associated with sleep-enriching benefits. They found that lavender is known to decrease the heart rate and blood pressure, resulting in a deep sleep and incorporating jasmine during sleep can increase levels of alertness throughout the next day. Joyful memories and reassuring feelings like the ones evoked from smelling milk and honey induce the production of serotonin, which creates the sensation of well-being and relaxation, the company noted. This research led to the launch of the Febreze Sleep Serenity collection.
Febreze Sleep Serenity is available in three scents and comes in a variety of forms, including a Bedside Diffuser, Bedding Refresher, Bedroom Mist and a Bedroom Diffuser. The collection is available at mass merchandise, drug and grocery retailers nationwide for an MSRP ranging from $3.29 to $5.49.
To help launch the new Sleep Serenity collection, the brand has teamed up with actress Alyssa Milano, star of the ABC TV series, "Mistresses."
“Everyone knows how important sleep is in our lives and to our well-being, but we also need to give our bedtime routine the attention it deserves,” Milano said. “My bedroom environment plays a big part in my sleep experience, so I’m delighted to work with Febreze to introduce the new Sleep Serenity collection. The soothing scents for the bedroom are the perfect way to set the stage for a peaceful night’s rest and help rekindle your relationship with sleep.”
The brand also is launching a consumer sweepstakes with online women's content destination, DailyCandy, in DailyCandy's Febreze #MySleepSerenity sweepstakes. Consumers will have the chance to win a year's supply of Febreze Sleep Serenity and a bedroom makeover when they visit the DailyCandy Pinterest page and design their dream bedroom board including pins of the new Sleep Serenity scents.
Get connected and follow us on LinkedIn for the most in-depth coverage of drug store news. Join the conversation.