Febreze launches Allergen Reducer

CINCINNATI — In time for spring allergy season, Procter & Gamble has introduced Febreze Fabric Refresher Allergen Reducer, a product that eliminates odors and reduces up to 95% of inanimate allergens from pollen, pet dander and dust mite matter that can become airborne from fabrics after making their way into the home.    

For the launch, P&G has partnered with The Weather Channel’s newest anchor, Sam Champion, to educate consumers on the connection between the outdoor pollen count and allergens in the home.

Febreze Fabric Refresher Allergen Reducer comes in Unscented and Clean Splash. Febreze Air Effects Allergen Reducer is available in three light scents: Clean Splash, Freshly Clean and Soft & Light. Suggested retail price on the 9.7-oz. Febreze Air Effects Allergen Reducer and 500-mL Febreze Fabric Refresher Allergen Reducer is $4.29. The 800-mL Fabric Refresher suggested retail price is $6.29.

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