Febreze expands home collection with new diffuser

CINCINNATI The Febreze home collection is expanding its line of premium scented home decor items with a no spill wood diffuser.

The no spill wood diffuser technology allows Febreze scented oils to be absorbed into the wood and then diffuse through the air for an authentic scent experience without the worry or hassle of spills. The decorative product joins the likes of Febreze Flameless Luminaries, soy candles and room spray to complement the complete Febreze home collection of products that allow consumers to accent their homes with modern design and authentic fragrances.

"Febreze is always looking to create innovative air care products that meet the needs of our target consumer," said Chad Brizendine, assistant brand manager, Febreze. "The no spill wood diffuser is a great addition to the Febreze home collection and will allow scent and decor-lovers to experience the premium decor products one would find at specialty stores right in the aisle of their local mass retailer."

In support of the new product launch, Febreze is partnering with Brooke Burke, mom correspondent on the daytime talk show "The Doctors," host of TV Land's, "She's Got the Look" and "mom-prenuer" and co-CEO of the online community for the woman behind the mom ModernMom.com.

The Febreze no spill wood diffuser is available in willow blossom, pomegranate mango, green tea citrus and honeysuckle orchid scents.  The new product and the entire Febreze home collection only is available at Walmart from now through September and then at major retailers nationwide starting in September, with the suggested prices ranging from $14.99 to $16.99.

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