DEERFIELD, Ill. Korean beauty brand and retailer The Face Shop is expanding its U.S. presence by inking an exclusive deal with Walgreens to sell a selection of facial mask treatments beginning in late August.
The 10 facial masks are natural, cotton masks soaked in concentrated serums to deliver an intense, yet gentle facial in 15 to 20 minutes.
To support to the U.S. launch of the masks, The Face Shop will be giving away more than a million samples in shopping malls, beaches, parks, festivals, universities and Walgreens stores across the country. The masks will retail for $2.99 each or two for $5.
According to the beauty company, facial mask sheets are very popular in Korea and the rest of Asia, where consumers have a strong loyalty to the concept. The Face Shop sells more than a million mask sheets every month in Korea alone.
The Face Shop has 900 stores across Asia, annual sales of $500 million and serves customers in 19 different countries. In the United States, The Face Shop operates four stores in Queens, N.Y.; Palisades Park, N.J.; Chicago, and Santa Clara, Calif. It entered the U.S. market in late 2005 with the opening of a store in Manhattan but has since closed that location.