Eyeing growth

The eyes still have it and, judging by the numbers, so do the eyebrows.

Well-groomed brows can open up the face and help eyes pop, and according to data from SymphonyIRI Group, sales of eyebrow makeup rose nearly 5% during the 52 weeks ended Sept. 4 at food, drug and mass (excluding Walmart).

Meanwhile, sales of eyeliner rose nearly 7% during the same period. The continued development of eyeliner that promises to offer pinpoint precision and glides on easily will help further fuel sales.

It is likely that sales of both eyebrow makeup and eyeliner will continue to see growth going forward as women strive for sexy, sultry eyes that are bound to make him melt.

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