BENTONVILLE, Ark. Wal-Mart has launched six coffees under its exclusive Sam’s Choice brand. The new coffees will be available in stores this April at $5.88 for 10 oz. to 12 oz. bags and are part of the company’s “Earth Month” campaign.
The Sam’s Choice coffees include products that are Fair Trade and Rainforest Alliance Certified as well as organic. In addition, the coffees are roasted by Cafe Bom Dia, a Brazil-based company that measured, reduced and offset its emissions to become the world’s first CarbonNeutral roaster.
“We recognize our customers’ desire to buy products that have a positive environmental and social impact, and we are proud to offer an affordable line of coffee that is sourced and roasted with sustainability in mind,” said DeDe Priest, senior vice president and general merchandise manager for Wal-Mart. “For instance, if each of Wal-Mart’s 200 million shoppers bought one 10 oz. bag of Sam’s Choice Rainforest USDA Certified organic coffee, it would prevent 133 million pounds of fertilizers and chemicals from being released into the environment.”