SAN DIEGO Evofem, formerly Instead Healthcare, will begin distribution of its feminine hygiene product to Duane Reade stores.
The Instead Softcup, an alternative to pads and tampons, is a disposable menstrual cup made from a nonabsorbent, nonirritating plastic that has been used for more than 20 years in medical devices and contains no latex.
“Evofem’s distribution with Duane Reade, such a trusted brand name in metropolitan New York, makes the Softcup easily accessible to the largest consumer market in the United States,” said the company's EVP Daniel Pike. “We are thrilled to be able to make the Softcup more convenient and accessible to the women of New York. This aligns with our mission to provide women with greater freedom, comfort and control of their reproductive and sexual health and sets us up to broaden our reach even further, with planned distribution in more than 30 countries over the next few years."
In related news, Evofem announces plans to seek clearance from the Food and Drug Administration to market and sell a modified version of the Softcup as a fertility aid.