EveryOne unveils new line of sulfate-free hair care products

SAN RAFAEL, Calif. — EveryOne, a Small World Trading Co. brand, has expanded its portfolio with a new line of natural hair care products.

Available starting in spring, EveryOne Hair comes in three different sulfate-free formulations: Nourish, Volume and Balance. Quinoa protein + abyssinian oil are the foundation of the new hair shampoos and conditioners. Quinoa protein binds to hair, strengthening and locking in moisture, while abyssinian oil penetrates each strand with a natural, moisturizing shine that leaves no oily residue.

The EveryOne Hair product line features three formulations:

  • Balance: Itchy, flaky scalp and oily hair got you feeling unbalanced? Enter Everyone Balance shampoo and conditioner. The formula is made with rosemary, clary sage and tea tree essential oils;
  • Volume: Hair feeling flat? Turn up the volume with Everyone Volume shampoo and conditioner. The EveryOne Hair product development team created a solution made up of lemon, orange, peppermint and rosemary essential oils to plump hair naturally without weighing it down; and
  • Nourish: Give dry hair and scalp what it craves with quinoa and abyssinian oil. EveryOne Nourish shampoo and conditioner has an extra boost of moisturizing abyssinian oil for added hydration, while oat beta glucan improves elasticity, promotes cell growth, provides protection from UV rays and binds to hair to keep all that extra moisture right where it belongs.

The products have a manufacturer’s suggested retail price of $12.99 each and will be sold at select Whole Foods Markets.

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