ENGLEWOOD CLIFFS, N.J. — Ethnic hair care brand Motions has introduced its new Motions Straight Finish Heat Styled System, which is a three-step product line that, with the help of heat styling tools, helps women with natural hair textures go from curly to straight and back again without losing their curls.
According to a recent survey, 1-out-of-4 African-American women with natural hair would like to straight-style their hair, but only if their curl pattern would not be compromised, according to the manufacturer.
Motions Straight Finish Heat Styled System features a "bounce back" formula — with a blend of natural oils and keratin protein — that is designed to prep, protect and seal naturally curly hair. At each step of the process, Motions Straight Finish is designed to help to smooth and elongate natural curls, allowing for optimal straight styling results, and after just one wash, hair returns to its original curly pattern and texture.
Motions Straight Finish will launch with an online program centered around #Curly2Straight transformations and featuring a series of Twitter parties throughout the month of May. The Twitter parties, co-hosted by hair experts and enthusiasts, will help debunk the many myths associated with straight styling natural hair. Joining in the chats will be celebrity hair stylist Ursula Stephen; natural hair vlogger Taren Guy; Atlanta-based hair and beauty blogger Lexi Felder of LexiWithTheCurls; and fashion and beauty blogger Danielle Gray of TheStyleandBeautyDoctor.
Each week, Motions will give girls access to these digital influencers and all their hair, beauty and style expertise. Participants can ask questions, share their "curly 2 straight" transformations, have the chance to win prizes and more.
Motions Straight Finish Heat Styled System has a suggested retail price of $6.99 each and is now available at select Target and Walmart locations nationwide, as well as online at Drugstore.com.