Etac develops retail solution based on consumer research

STOCKHOLM, Sweden Etac has developed a keen understanding of the U.S. consumer who’s buying aids for daily living, and accordingly has built a marketing and merchandising program around tapping into that cash payer market.

For example, according to Etac research, 47% of consumers diagnosed with arthritis and over the age of 65 are in search of an assisted-living “reaching” solution, as are 16% of 65-and-older diabetics.

The Swedish company presented its retail solution at the ECRM Health Care conference in Chicago last week, which is built around product developed in close cooperation with users, care providers, therapists and industrial designers. Etac prides itself on products that are best in class in terms of quality, function, reliability and design.

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